|
CONVERSION TRACKING
You can not manage what you can not measure. Measuring the results of your
marketing dollars is essential to determining what is a successful campaign
and it will give you the knowledge and power to make intelligent future marketing
decisions.
Overture & Google Conversion Tracking
Overture/Yahoo Marketing and Google Adwords both have conversion tracking
tools for your pay per click advertising campaigns. If you are using either
Yahoo Marketing or Google Adwords, you should implement these free tools. We
can help you install this into your site.
When you have access to conversion data in your reports,
you can make smarter online advertising decisions, particularly about
what ads and keywords you invest in. Given better data, you can better
measure your overall return on investment (ROI) for your AdWords campaigns.
Google Adwords Help Center
https://adwords.google.com/support/bin/answer.py?answer=6330&topic=59
May 18, 2005 |
Universal Conversion Tracking
We have developed our own software that will track conversion for any campaign
and from any SER (Search Engine Result) page. This is not a replacement for
the Google or Overture conversion tracking tools, but can be used in conjunction
or in addition. This software can be installed on your site as either stand
alone or as part of your Digital Canvas shopping cart admin. Please contact
us by phone at 925-706-1700 or email for more information or a demo.
The software requires PHP/MySQL to be installed on your own server.
We are
currently completing development on a hosted version that will not require
installation but will still provide
the same statistics and reports.
|
